--- title: "The #1 Marketing Technology blog" description: Read about Martech, CRM, and marketing automation. Find out what works, how to organise and what tools to pick. --- [Skip to content](https://www.stijntoonen.com/blog/all#main-content) - [Home](https://www.stijntoonen.com) - [Insights](https://www.stijntoonen.com/blog) - [About me](https://www.stijntoonen.com/aboutme) - [Get in Touch](https://www.stijntoonen.com/contact) - [Newsletter](https://www.stijntoonen.com/en/newsletter) Open main navigation Close main navigation - [Home](https://www.stijntoonen.com) - [Insights](https://www.stijntoonen.com/blog) - [About me](https://www.stijntoonen.com/aboutme) - [Get in Touch](https://www.stijntoonen.com/contact) - [Newsletter](https://www.stijntoonen.com/en/newsletter) # The blog Welcome to my blog. Here, I share my most recent insights around Marketing technology, CRM and Marketing Automation. Happy reading! ### Filters blog by topic: - [Marketing Technology (11)](https://www.stijntoonen.com/blog/tag/marketing-technology) - [CRM (8)](https://www.stijntoonen.com/blog/tag/crm) - [Marketing Automation (4)](https://www.stijntoonen.com/blog/tag/marketing-automation) [![](https://www.stijntoonen.com/hubfs/AI-Generated%20Media/Images/A%20scope%20on%20a%20balcony%20through%20wich%20you%20could%20look%20at%20the%20future.png)](https://www.stijntoonen.com/blog/key-take-aways-from-martech-for-2026) [Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology) ### [Key take aways from MarTech for 2026](https://www.stijntoonen.com/blog/key-take-aways-from-martech-for-2026) Yesterday marked another state of the union for the world of MarTech. Frans Riemersma and Scott... [![](https://www.stijntoonen.com/hubfs/photo-1484480974693-6ca0a78fb36b.jpg)](https://www.stijntoonen.com/blog/why-your-crm-should-reflect-your-customer-journey-not-your-org-chart) [CRM](https://www.stijntoonen.com/blog/tag/crm) ### [Why Your CRM Should Reflect Your Customer Journey — Not Your Org Chart](https://www.stijntoonen.com/blog/why-your-crm-should-reflect-your-customer-journey-not-your-org-chart) Let's face it — most CRMs weren't built with your customer in mind. [![](https://www.stijntoonen.com/hubfs/photo-1518459384564-ecfd8e80721f.jpg)](https://www.stijntoonen.com/blog/making-martech-migrations-painless-how-to-nail-your-customer-data-move) [Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology) ### [Making Martech Migrations Painless: How to Nail Your Customer Data Move](https://www.stijntoonen.com/blog/making-martech-migrations-painless-how-to-nail-your-customer-data-move) Martech migrations. Two words that are enough to give most marketing leaders a headache. Whether... [![](https://www.stijntoonen.com/hubfs/photo-1582994254571-52c62d96ebab.jpeg)](https://www.stijntoonen.com/blog/how-to-audit-your-martech-stack-without-going-crazy) [Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology) ### [How to Audit Your Martech Stack Without Going Crazy](https://www.stijntoonen.com/blog/how-to-audit-your-martech-stack-without-going-crazy) **If you’re a CMO or Head of Marketing, this will sound familiar:** your martech stack started with a... [![](https://www.stijntoonen.com/hubfs/photo-1618044733300-9472054094ee.avif)](https://www.stijntoonen.com/blog/summary-of-martech-day-2025-report) [Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology) ### [Summary of MarTech Day 2025 report.](https://www.stijntoonen.com/blog/summary-of-martech-day-2025-report) The marketing technology landscape is moving faster than ever, and 2025 will be a pivotal year. At... [![](https://www.stijntoonen.com/hubfs/G.W._Bush_delivers_State_of_the_Union_Address.jpg)](https://www.stijntoonen.com/blog/learnings-from-martech-day-2025-ai-adoption-and-a-maturing-market) [Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology) ### [Learnings from MarTech Day 2025: AI adoption and a Maturing Market](https://www.stijntoonen.com/blog/learnings-from-martech-day-2025-ai-adoption-and-a-maturing-market) This Tuesday marked another MarTech Day, the annual pulse check on everything happening in the... [![](https://www.stijntoonen.com/hubfs/getty-images-cBrnM4Wmsm4-unsplash.jpg)](https://www.stijntoonen.com/blog/why-smes-shouldnt-copy-the-martech-stacks-of-big-corporates) [Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology) ### [Why SMEs Shouldn’t Copy the Martech Stacks of Big Corporates](https://www.stijntoonen.com/blog/why-smes-shouldnt-copy-the-martech-stacks-of-big-corporates) ### Martech Isn’t One-Size-Fits-All Marketing technology—aka martech—is essential for businesses of all... [![](https://www.stijntoonen.com/hubfs/photo-1611459712781-7734bd6242ec.avif)](https://www.stijntoonen.com/blog/from-adoption-to-impact-how-to-make-crm-work-for-your-whole-team) [CRM](https://www.stijntoonen.com/blog/tag/crm) ### [From Adoption to Impact: How to Make CRM Work for Your Whole Team](https://www.stijntoonen.com/blog/from-adoption-to-impact-how-to-make-crm-work-for-your-whole-team) Investing in a CRM system often starts with good intentions. The promise is clear: better... [![](https://www.stijntoonen.com/hubfs/premium_photo-1731621417541-1b2347be9df2.jpeg)](https://www.stijntoonen.com/blog/the-first-90-days-of-a-martech-implementation-what-to-get-right) [Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology) ### [The First 90 Days of a Martech Implementation — What to Get Right](https://www.stijntoonen.com/blog/the-first-90-days-of-a-martech-implementation-what-to-get-right) Implementing new marketing technology is exciting. It often feels like you're finally solving all... [![](https://www.stijntoonen.com/hubfs/premium_photo-1661963559074-9655a9404f1a.jpeg)](https://www.stijntoonen.com/blog/why-your-martech-stack-is-slowing-you-down-and-how-to-fix-it) [Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology) ### [Why Your Martech Stack Is Slowing You Down (And How to Fix It)](https://www.stijntoonen.com/blog/why-your-martech-stack-is-slowing-you-down-and-how-to-fix-it) Many organisations invest heavily in a comprehensive Martech stack, hoping to streamline their... [![](https://www.stijntoonen.com/hubfs/photo-1519955266818-0231b63402bc.jpeg)](https://www.stijntoonen.com/blog/four-pillars-for-marketing-automation) [Marketing Automation](https://www.stijntoonen.com/blog/tag/marketing-automation) ### [Four pillars for Marketing automation](https://www.stijntoonen.com/blog/four-pillars-for-marketing-automation) Getting Started with Marketing Automation: The Basics You Need [![](https://www.stijntoonen.com/hubfs/AI-Generated%20Media/Images/some%20chessboard%20pieces%20on%20a%20white%20tabel%20as%20seen%20from%20above-1.jpeg)](https://www.stijntoonen.com/blog/building-smarter-marketing-automation-think-long-term) [Marketing Automation](https://www.stijntoonen.com/blog/tag/marketing-automation) ### [Building Smarter Marketing Automation: Think Long-Term](https://www.stijntoonen.com/blog/building-smarter-marketing-automation-think-long-term) Everyone understands that marketing automation is a core driver of success for every marketing... [![](https://www.stijntoonen.com/hubfs/premium_photo-1661635988518-bbf686a69d39.jpeg)](https://www.stijntoonen.com/blog/5-levels-of-marketing-technology-maturity) [Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology) ### [5 levels of marketing technology maturity](https://www.stijntoonen.com/blog/5-levels-of-marketing-technology-maturity) In the fast-paced world of digital marketing, understanding your technological standing is... [![](https://www.stijntoonen.com/hubfs/3e16c028d06b5782be0a855bfc0f617c.original.jpg)](https://www.stijntoonen.com/blog/three-areas-where-crm-systems-need-innovation) [CRM](https://www.stijntoonen.com/blog/tag/crm) ### [Three areas where CRM systems need innovation](https://www.stijntoonen.com/blog/three-areas-where-crm-systems-need-innovation) CRM systems are an ever-evolving technology that has evolved from a digital phone book to... [![](https://www.stijntoonen.com/hubfs/d56ef9ab4729be8e6cef226cd4d01839.original.jpg)](https://www.stijntoonen.com/blog/six-key-topics-to-consider-before-implementing-a-crm) [CRM](https://www.stijntoonen.com/blog/tag/crm) ### [Six key topics to consider before implementing a CRM](https://www.stijntoonen.com/blog/six-key-topics-to-consider-before-implementing-a-crm) Maximize your CRM implementation by proactively considering these Six critical topics in advance. [![](https://www.stijntoonen.com/hubfs/8dc7fb79f82566f563f1bd316b2818980bb643ca_9c12f1c4b834d4e98b7ecd7d95dd39e50c007734_linkedin.jpeg)](https://www.stijntoonen.com/blog/maximize-your-crm-implementation-success-essential-preparation-tips) [CRM](https://www.stijntoonen.com/blog/tag/crm) ### [Maximize Your CRM Implementation Success: Essential Preparation Tips](https://www.stijntoonen.com/blog/maximize-your-crm-implementation-success-essential-preparation-tips) Preparing for your CRM implementation can save you lots of money and time! [![](https://www.stijntoonen.com/hubfs/Picture%201.jpg)](https://www.stijntoonen.com/blog/the-importance-of-proper-governance-for-a-crm) [CRM](https://www.stijntoonen.com/blog/tag/crm) ### [The importance of proper governance for a CRM](https://www.stijntoonen.com/blog/the-importance-of-proper-governance-for-a-crm) The governance of CRM systems is a big deal. CRM systems are excellent tools. But, as with so many... [![](https://www.stijntoonen.com/hubfs/photo-1602763288580-927cfda37a72.jpeg)](https://www.stijntoonen.com/blog/upgrade-your-crm.-five-convincing-arguments-for-your-team) [CRM](https://www.stijntoonen.com/blog/tag/crm) ### [Upgrade your CRM. Five convincing arguments for your team](https://www.stijntoonen.com/blog/upgrade-your-crm.-five-convincing-arguments-for-your-team) Struggling to persuade your team to upgrade the CRM system? Read this: [![](https://www.stijntoonen.com/hubfs/photo-1471502041392-3182a8a099a5.jpeg)](https://www.stijntoonen.com/blog/boost-your-marketing-automation-by-being-aware-of-these-pitfalls) [Marketing Automation](https://www.stijntoonen.com/blog/tag/marketing-automation) ### [Boost your marketing automation by being aware of these pitfalls](https://www.stijntoonen.com/blog/boost-your-marketing-automation-by-being-aware-of-these-pitfalls) Marketing automation has the potential to transform your digital marketing efforts, save time, and... [![](https://www.stijntoonen.com/hubfs/Screenshot%202024-05-08%20at%2010.14.08.png)](https://www.stijntoonen.com/blog/the-state-of-martech-in-2024) [Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology) ### [The state of MarTech in 2024](https://www.stijntoonen.com/blog/the-state-of-martech-in-2024) MarTech Day, the annual State of the Union for marketing technology geeks, was a significant event... [![](https://www.stijntoonen.com/hubfs/pexels-photo-5531017.jpeg)](https://www.stijntoonen.com/blog/what-to-do-before-selecting-a-crm-system) [CRM](https://www.stijntoonen.com/blog/tag/crm) ### [What to do before selecting a CRM system](https://www.stijntoonen.com/blog/what-to-do-before-selecting-a-crm-system) When you set out to pick a new CRM system, your preparation is of vital importance [![](https://www.stijntoonen.com/hubfs/photo-1606362811767-c96ff375b3d9.webp)](https://www.stijntoonen.com/blog/why-your-marketing-tool-isnt-working-for-you) [Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology) ### [Why your marketing tool isn't working for you](https://www.stijntoonen.com/blog/why-your-marketing-tool-isnt-working-for-you) How to handle a marketing tool that is no longer effective for your needs? [![](https://www.stijntoonen.com/hubfs/Rocket%20launch.jpg)](https://www.stijntoonen.com/blog/7-types-of-marketing-automation-for-efficient-campaigns) [Marketing Automation](https://www.stijntoonen.com/blog/tag/marketing-automation) ### [Six types of marketing automation to boost your ROI](https://www.stijntoonen.com/blog/7-types-of-marketing-automation-for-efficient-campaigns) Marketing automation software automates repetitive marketing tasks, allowing businesses to save...