---
title: "The #1 Marketing Technology blog | Marketing Technology"
description: Marketing Technology | Read about Martech, CRM, and marketing automation. Find out what works, how to organise and what tools to pick.
---

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- [Insights](https://www.stijntoonen.com/blog)
- [About me](https://www.stijntoonen.com/aboutme)
- [Get in Touch](https://www.stijntoonen.com/contact)
- [Newsletter](https://www.stijntoonen.com/en/newsletter)

# The blog

Welcome to my blog. Here, I share my most recent insights around Marketing technology, CRM and Marketing Automation. Happy reading!

### Filters blog by topic:

- [Marketing Technology (11)](https://www.stijntoonen.com/blog/tag/marketing-technology)
- [CRM (8)](https://www.stijntoonen.com/blog/tag/crm)
- [Marketing Automation (4)](https://www.stijntoonen.com/blog/tag/marketing-automation)

[![](https://www.stijntoonen.com/hubfs/AI-Generated%20Media/Images/A%20scope%20on%20a%20balcony%20through%20wich%20you%20could%20look%20at%20the%20future.png)](https://www.stijntoonen.com/blog/key-take-aways-from-martech-for-2026)

[Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology)

### [Key take aways from MarTech for 2026](https://www.stijntoonen.com/blog/key-take-aways-from-martech-for-2026)

Yesterday marked another state of the union for the world of MarTech. Frans Riemersma and Scott...

[![](https://www.stijntoonen.com/hubfs/photo-1518459384564-ecfd8e80721f.jpg)](https://www.stijntoonen.com/blog/making-martech-migrations-painless-how-to-nail-your-customer-data-move)

[Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology)

### [Making Martech Migrations Painless: How to Nail Your Customer Data Move](https://www.stijntoonen.com/blog/making-martech-migrations-painless-how-to-nail-your-customer-data-move)

Martech migrations. Two words that are enough to give most marketing leaders a headache. Whether...

[![](https://www.stijntoonen.com/hubfs/photo-1582994254571-52c62d96ebab.jpeg)](https://www.stijntoonen.com/blog/how-to-audit-your-martech-stack-without-going-crazy)

[Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology)

### [How to Audit Your Martech Stack Without Going Crazy](https://www.stijntoonen.com/blog/how-to-audit-your-martech-stack-without-going-crazy)

**If you’re a CMO or Head of Marketing, this will sound familiar:** your martech stack started with a...

[![](https://www.stijntoonen.com/hubfs/photo-1618044733300-9472054094ee.avif)](https://www.stijntoonen.com/blog/summary-of-martech-day-2025-report)

[Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology)

### [Summary of MarTech Day 2025 report.](https://www.stijntoonen.com/blog/summary-of-martech-day-2025-report)

The marketing technology landscape is moving faster than ever, and 2025 will be a pivotal year. At...

[![](https://www.stijntoonen.com/hubfs/G.W._Bush_delivers_State_of_the_Union_Address.jpg)](https://www.stijntoonen.com/blog/learnings-from-martech-day-2025-ai-adoption-and-a-maturing-market)

[Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology)

### [Learnings from MarTech Day 2025: AI adoption and a Maturing Market](https://www.stijntoonen.com/blog/learnings-from-martech-day-2025-ai-adoption-and-a-maturing-market)

This Tuesday marked another MarTech Day, the annual pulse check on everything happening in the...

[![](https://www.stijntoonen.com/hubfs/getty-images-cBrnM4Wmsm4-unsplash.jpg)](https://www.stijntoonen.com/blog/why-smes-shouldnt-copy-the-martech-stacks-of-big-corporates)

[Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology)

### [Why SMEs Shouldn’t Copy the Martech Stacks of Big Corporates](https://www.stijntoonen.com/blog/why-smes-shouldnt-copy-the-martech-stacks-of-big-corporates)

### Martech Isn’t One-Size-Fits-All

Marketing technology—aka martech—is essential for businesses of all...

[![](https://www.stijntoonen.com/hubfs/premium_photo-1731621417541-1b2347be9df2.jpeg)](https://www.stijntoonen.com/blog/the-first-90-days-of-a-martech-implementation-what-to-get-right)

[Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology)

### [The First 90 Days of a Martech Implementation — What to Get Right](https://www.stijntoonen.com/blog/the-first-90-days-of-a-martech-implementation-what-to-get-right)

Implementing new marketing technology is exciting. It often feels like you're finally solving all...

[![](https://www.stijntoonen.com/hubfs/premium_photo-1661963559074-9655a9404f1a.jpeg)](https://www.stijntoonen.com/blog/why-your-martech-stack-is-slowing-you-down-and-how-to-fix-it)

[Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology)

### [Why Your Martech Stack Is Slowing You Down (And How to Fix It)](https://www.stijntoonen.com/blog/why-your-martech-stack-is-slowing-you-down-and-how-to-fix-it)

Many organisations invest heavily in a comprehensive Martech stack, hoping to streamline their...

[![](https://www.stijntoonen.com/hubfs/premium_photo-1661635988518-bbf686a69d39.jpeg)](https://www.stijntoonen.com/blog/5-levels-of-marketing-technology-maturity)

[Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology)

### [5 levels of marketing technology maturity](https://www.stijntoonen.com/blog/5-levels-of-marketing-technology-maturity)

In the fast-paced world of digital marketing, understanding your technological standing is...

[![](https://www.stijntoonen.com/hubfs/Screenshot%202024-05-08%20at%2010.14.08.png)](https://www.stijntoonen.com/blog/the-state-of-martech-in-2024)

[Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology)

### [The state of MarTech in 2024](https://www.stijntoonen.com/blog/the-state-of-martech-in-2024)

MarTech Day, the annual State of the Union for marketing technology geeks, was a significant event...

[![](https://www.stijntoonen.com/hubfs/photo-1606362811767-c96ff375b3d9.webp)](https://www.stijntoonen.com/blog/why-your-marketing-tool-isnt-working-for-you)

[Marketing Technology](https://www.stijntoonen.com/blog/tag/marketing-technology)

### [Why your marketing tool isn't working for you](https://www.stijntoonen.com/blog/why-your-marketing-tool-isnt-working-for-you)

How to handle a marketing tool that is no longer effective for your needs?