Struggling to persuade your team to upgrade the CRM system? Read this:
CRM systems have evolved from a digital collection of business cards to intelligent sales tools that can boost the effectiveness and efficiency of sales reps.
Yet, many businesses today still use software that only qualifies as a CRM if we wind back time to 2010.
If you find yourself in such an environment, try using these arguments to convince your co-workers:
📊 A new CRM will bring 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐢𝐞𝐬 that will enable you to easily monitor how your customer base is evolving, how deals are progressing through your sales pipeline, the quality of your customer data, where the best opportunities for cross-selling lie, and much more.
🕸️ Modern-day CRM systems can be 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐨𝐭𝐡𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨𝐨𝐥𝐬 such as your CMS, e-mail marketing system, social media management tooling, and other marketing automation platforms. This will enable you to boost your team's efficiency and gather more information about what your customers and leads are doing across all of your marketing channels.
💻 Many CRM systems today 𝐦𝐚𝐤𝐞 𝐝𝐚𝐭𝐚 𝐞𝐧𝐭𝐫𝐲 𝐦𝐮𝐜𝐡 𝐞𝐚𝐬𝐢𝐞𝐫 with mobile apps, email plugins, and social media integrations. Data entry has been one of the major challenges to making a CRM successful, and still is. But, modern-day CRMs make it much easier.
⚡ 𝐀 𝐧𝐞𝐰 𝐰𝐚𝐯𝐞 𝐨𝐟 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐜𝐨𝐫𝐧𝐞𝐫 𝐰𝐡𝐞𝐫𝐞 𝐂𝐑𝐌 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐰𝐢𝐥𝐥 𝐠𝐚𝐢𝐧 𝐀𝐈 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐢𝐞𝐬 that will catapult the possibilities of CRMs to a new level of which the maximum potential is not yet clear.
💰 Old CRM systems are often expensive to maintain, 𝐮𝐩𝐠𝐫𝐚𝐝𝐢𝐧𝐠 𝐜𝐚𝐧 𝐬𝐚𝐯𝐞 𝐲𝐨𝐮 𝐚 𝐥𝐨𝐭 𝐨𝐟 𝐜𝐨𝐬𝐭𝐬. They require updates that can cost you greatly and, because many are on old software, the cost of maintenance will only increase. New SaaS CRM systems eliminate most of the costs of projects and hosting. Therefore, they are not only cheaper in the long run, they are also easier to maintain.