By
ยท
1 minute read
Struggling to persuade your team to upgrade the CRM system? Read this:
CRM systems have evolved from a digital collection of business cards to intelligent sales tools that can boost the effectiveness and efficiency of sales reps.
Yet, many businesses today still use software that only qualifies as a CRM if we wind back time to 2010.
If you find yourself in such an environment, try using these arguments to convince your co-workers:
๐ A new CRM will bring ๐ซ๐๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ ๐๐ง๐ ๐ข๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐๐ ๐๐ฎ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ๐ข๐ญ๐ข๐๐ฌ that will enable you to easily monitor how your customer base is evolving, how deals are progressing through your sales pipeline, the quality of your customer data, where the best opportunities for cross-selling lie, and much more.
๐ธ๏ธ Modern-day CRM systems can be ๐ข๐ง๐ญ๐๐ ๐ซ๐๐ญ๐๐ ๐ฐ๐ข๐ญ๐ก ๐จ๐ญ๐ก๐๐ซ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ญ๐จ๐จ๐ฅ๐ฌ such as your CMS, e-mail marketing system, social media management tooling, and other marketing automation platforms. This will enable you to boost your team's efficiency and gather more information about what your customers and leads are doing across all of your marketing channels.
๐ป Many CRM systems today ๐ฆ๐๐ค๐ ๐๐๐ญ๐ ๐๐ง๐ญ๐ซ๐ฒ ๐ฆ๐ฎ๐๐ก ๐๐๐ฌ๐ข๐๐ซ with mobile apps, email plugins, and social media integrations. Data entry has been one of the major challenges to making a CRM successful, and still is. But, modern-day CRMs make it much easier.
โก ๐ ๐ง๐๐ฐ ๐ฐ๐๐ฏ๐ ๐จ๐ ๐ข๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐๐ซ๐จ๐ฎ๐ง๐ ๐ญ๐ก๐ ๐๐จ๐ซ๐ง๐๐ซ ๐ฐ๐ก๐๐ซ๐ ๐๐๐ ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ๐ฌ ๐ฐ๐ข๐ฅ๐ฅ ๐ ๐๐ข๐ง ๐๐ ๐๐ฎ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ๐ข๐ญ๐ข๐๐ฌ that will catapult the possibilities of CRMs to a new level of which the maximum potential is not yet clear.
๐ฐ Old CRM systems are often expensive to maintain, ๐ฎ๐ฉ๐ ๐ซ๐๐๐ข๐ง๐ ๐๐๐ง ๐ฌ๐๐ฏ๐ ๐ฒ๐จ๐ฎ ๐ ๐ฅ๐จ๐ญ ๐จ๐ ๐๐จ๐ฌ๐ญ๐ฌ. They require updates that can cost you greatly and, because many are on old software, the cost of maintenance will only increase. New SaaS CRM systems eliminate most of the costs of projects and hosting. Therefore, they are not only cheaper in the long run, they are also easier to maintain.
