Making sense of your marketing tech — so it actually works for you.

Hi, I’m Stijn Toonen — a freelance marketing technology consultant.

This website is my blog, where I share ideas, insights and lessons from the field.

I write about the tools, strategies and thinking behind effective martech setups — to help marketers do more with less.

Want to dive in?

My most recent posts

I help companies get more out of the tools they already have — and make smarter decisions about the ones they don’t.

Here’s what I can for you:

I will evaluate your MarTech stack, identifying areas with untapped potential, opportunities for simplification, and possible synergies.

My in-depth assessment aims to enhance functionality, reduce costs, and increase your business's efficiency.

The market for marketing technology tools is vast. In 2024, there were over 14,000 marketing tools, so it's no wonder it's hard to pick one.

Going through all of those will cost you a lot of time and effort. I will help you pick the right tool for you.

I help multiple organisations with their marketing technology-related challenges on a project- and support basis.

Have a tool that is not working for you? Felling stuck with an agency but don't know how to do it yourself? Reach out!