By
ยท
1 minute read
CRM systems are an ever-evolving technology that has evolved from a digital phone book to intelligent tools for managing customer relationships.
Yet CRM systems have vast potential and are poised to make significant strides in the future.
Here are some of the topics I believe CRM systems should improve on to increase their value for businesses and come closer to reaching the full potential of customer relationship management:
๐๐ง๐ก๐๐ง๐๐๐ ๐๐ฌ๐๐ซ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐:
CRM systems will enable hyper-personalized experiences by better understanding individual users' wishes. However, CRM systems can still be cumbersome and complicated to use. In the future, the level at which the CRM helps the user should be more personalised to increase the help of standard users and give more control to heavy/admin-type users.
๐๐ง๐๐ซ๐๐๐ฌ๐๐ ๐๐ฎ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ๐ข๐ญ๐ฒ ๐๐จ๐ซ ๐๐๐ญ๐ ๐๐ง๐ญ๐ซ๐ฒ ๐๐ฎ๐ญ๐จ๐ฆ๐๐ญ๐ข๐จ๐ง:
Data entry is still a pain in the ass for most companies. Most users never put an effort into keeping their customer data up to date and later complain that the info is inaccurate. CRM systems really need to improve here. The integration with other sources of information should reach a new level. Integrations with video calls, messaging platforms, and email should evolve to make life easier for users.
๐๐ง๐๐ซ๐๐๐ฌ๐๐ ๐ข๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐๐ ๐๐ซ๐จ๐ฎ๐ง๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ฉ๐ซ๐จ๐๐ข๐ฅ๐๐ฌ ๐๐ง๐ ๐๐ฎ๐ฉ๐ฅ๐ข๐๐๐ญ๐๐ฌ:
Almost every CRM has data about one customer in different spots or has duplicates. Duplicates and scattered data impact the hygiene of the CRM and kill every form of automation and intelligent functionality. CRM systems could improve with more intelligent algorithms to recognise duplicates and merge customer data. It's time for that 360 customer view to stop being a fantasy.
๐๐ฅ ๐๐ง๐ ๐๐๐๐ก๐ข๐ง๐ ๐๐๐๐ซ๐ง๐ข๐ง๐ ๐๐ง๐ญ๐๐ ๐ซ๐๐ญ๐ข๐จ๐ง:
CRM systems should harness Al to deliver predictive analytics, automate routine tasks, and personalise customer interactions. Al-driven insights will lead to more intelligent decision-making, enhanced customer engagement, and effective sales strategies.
#CRM #Martech #Marketingtechnology #digitalmarketing #Salestech
