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Hi, I'm Stijn

I started this blog because I believe that Marketing Technology knowledge should be accessible to all businesses, not just those who can afford expensive consulting firms.

My mission is to enable every company to benefit from professional MarTech knowledge and advice.

Principles I live by:

Embrace simple and affordable Marketing tools

While MarTech platforms can be expensive and complex, they don't have to be. There are plenty of accessible tools out there, and for many businesses, simpler solutions can effectively meet their needs. Knowing which tools to choose is crucial, we can assist you in making the right decision.

Don't let the tools rule you

MarTech platforms often employ product-led growth strategies, enticing users with additional features and creating the illusion of being unable to switch. However, this isn't necessarily the case. Therefore, always consider what you want to achieve with your tools and how they should fit into your business. Don't let a tool dictate what you can and cannot do!

Embrace the MAYA principle: Most Advanced Yet Applicable

Choosing a new platform? Consider the Most Advanced Yet Applicable (MAYA) principle. Evaluate tools based on your team's technical skill level and opt for the most advanced option within that range. Avoid choosing tools that are too complex to manage, as they can lead to significant costs and inefficiencies.

More about me:

  • Trained consultant

    As a former Senior Consultant at a Big Four company and Strategy Manager in fintech, I bring valuable consulting skills and experience from numerous projects.

  • Extensive MarTech knowledge

    I have assisted various companies with MarTech challenges. With multiple certifications and experience in platforms such as HubSpot, Adobe, Google Suite, and PowerBI.

  • A bridge between, Data, Technology and the Business

    My background in strategy, marketing, and technology enables me to communicate effectively with all stakeholders in MarTech-related matters. I combine various disciplines to achieve the best outcomes.

  • Strategic and Operational experience

    My experience in various roles, including Business Analyst, Product Owner, and Product Manager, along with strategic consultancy for companies, enables me to oversee projects from start to finish. With Agile/Scrum/SAFe certifications and years of experience in Agile teams, I ensure seamless project execution.

Companies who trust me:

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